Hayla is a Saudi rusk brand positioned at the intersection of tradition and mass-market accessibility. Its products are designed for everyday consumption, making clarity, trust, and shelf visibility essential to the brand’s success.
Our work focused on shaping a cohesive brand identity and packaging system that reflects this philosophy. By combining clean layouts with soft, hand-drawn elements and real product visuals, the design bridges heritage and modern retail expectations. The system was intentionally kept flexible and uncluttered, allowing Hayla to grow its range while maintaining a consistent and recognizable brand presence.
